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If you are a founder and don’t have much sales experience, the topic of Founder Led Sales probably fills you with a sense of fear and an overwhelming sense of dread. 
When it comes to developing a sales strategy framework for your business, it requires consistent effort and constant feedback from the markets you want to enter and target clients so you can make slight tweaks in your messaging and approach to get the best outcome. 
If you have been in sales for any length of time, you have no doubt heard people say you must add value during a sale.